UNC BYX

UNC BYX partnered with Solis Consulting in Summer 2025 to improve how they identified and connected with incoming Christian freshmen ahead of fall recruitment. The process had previously relied on hours of manual Instagram outreach and scattered word-of-mouth, often leaving strong candidates undiscovered. We worked closely with the recruitment chair to build a list of verified PNMs from UNC 2029 social media pages, capturing key info like hometowns, stated interests, and faith affiliation — all curated for easy, intentional outreach by chapter members.

The impact was immediate. Within days, the chapter had access to more high-quality leads than they’d found all semester, allowing them to start summer outreach with clarity and confidence. Instead of scrambling to find the right people, they began the semester with a full pipeline. One officer noted they’d “missed so many people before,” but now had a system that helped them recruit more aligned members with far less effort.